Le Furet du Nord

Bookstore and entertainment

  • Print
  • Art direction
  • Visual identity
  • Typography
  • Creative concept

Rebranding and visual identity redesign for Le Furet du Nord. Le Furet du Nord is a bookstore and an entertainment retailing chain. This company has many branches in France.

Details & credits
Visual identity redesign for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers Typography redesign for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers

Moodboard

Benchmarking and moodboard for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers
Loyalty card for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers Loyalty card for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers

Loyalty card

Creation of customisable loyalty cards according to the customers’ preferences. They represent the silhouette of many familiar characters of the literature.

Photography of loyalty card for Le Furet du Nord, an entertainment retailing chain, created by Antoine Desmeliers
Details
  • Client : Le Furet du Nord (tender)
  • My role : Art director
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